Search Industry Score Card

Crib Sheet for the web industry's current approach to contextual search:

• Microsoft: we will contextual search into our windows/office products
• Yahoo: we will thread contextual search through our portal/web offerings
• Amazon: we will use contextual search to recommend new products to sell
• Newbies: we will innovate contextual search on our unknown platform
• Google: we will leverage contextual search into our engine for every use imaginable

Guess who is going to win?

By the way, click on the image below to see what the newbies are up to these days. After all the huffing and puffing I did in my previous posts, I feeling a little less alone...